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SCA 2.0: How to Build a Better Business Model For Your Content and Community
Module 0: The SCA Welcome Kit
Welcome to SCA! Here's what to expect. (8:53)
Meet your coaches & our founder (16:57)
Essential documents for this program (1:08)
How to access our Discord server (4:35)
Intake Form (0:51)
How to access your bonus courses (1:36)
Where to go for more help (1:19)
Let's get started! (3:33)
Module 1: Building A Brand People Will Pay Attention To
Why does this even matter? (7:19)
Step 1: Craft a brand story (16:55)
Step 2: Define the beliefs of your brand (3:43)
Step 3: Choose your icons & aesthetic (5:22)
Step 4: Ritualize the experience with you (6:23)
Step 5: Define your haters (2:37)
Step 6: Become a leader (3:32)
Before you move on... (2:12)
Module 2: Finding Your Perfect Audience
Why does this even matter? (5:16)
Step 1: Explore your content creator identity (5:07)
Step 2: Research who your "perfect audience" could be (8:04)
Step 3: Finalize your decision to serve this group (1:42)
Step 4: Go find them and get feedback on your brand ideas from Module 1 (2:22)
Step 5: Use their feedback to make final changes to your brand (3:10)
Before you move on... (2:22)
Module 3: Creating Content People Will Find and Love
Why does this even matter? (10:52)
Step 1: Build a YouTube strategy that works (7:18)
Step 2: Build a TikTok strategy that grows awareness (4:28)
Step 3: Build a Twitter strategy that gets you followers (5:53)
Step 4: Create a schedule you can stick with (5:53)
Step 5: The strategies you need to stay consistent (2:31)
Before you move on... (2:24)
Module 4: Building a Thriving Community
Why does this even matter? (7:45)
Step 1: Build a Live content strategy to grow trust (8:48)
Step 2: Build a community hub for 24/7 conversation (5:19)
Step 3: Build an email communication strategy to stay in touch (3:15)
Step 4: Drive community engagement everywhere (2:59)
Before you move on... (3:51)
Module 5: Becoming a Leader So Your Community is Stable
Why does this even matter? (2:10)
Step 1: Setting strong boundaries (5:48)
Step 2: Standing for something (5:17)
Step 3: Handling adversity & conflict resolution (15:03)
Step 4: Communication strategies (3:55)
Step 5: Delegation and empowerment (14:15)
Step 6: Vision, purpose, and passion (12:27)
Before you move on... (1:49)
Module 6: Building a Business Model That Makes It All Work
Why does this even matter? (7:02)
Step 1: Making money from your content (8:51)
Step 2: Working with Sponsors & Affiliates (9:10)
Step 3: Building a coaching program (16:58)
Step 4: Budgeting, bills, and taxes (17:51)
Surprise! You built your own Business Model Canvas. (6:04)
Congratulations! You finished SCA! Now what? (2:15)
Step 1: Build a Live content strategy to grow trust
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